|Title||The role of rankings in the marketing undertaken by universities through their institutional websites|
|Year of Publication||2017|
|Authors||Morad Abadi, O|
|Advisor||Tomàs, M, Ion, G|
University rankings have become more popular and represents an emergent topic (Hazelkorn, 2011; Dill, 2005; Albach, 2012; Tomàs Folch & Castro,2015) .Consequently, this research study the role of rankings in the marketing strategy four metropolitan Catalan universities and how this universities apply their international positions through their official webpage for answering this questions:
How do these Catalan universities use their rankings positions in their marketing strategies for better competing?